Virtually all of us played with Lego while we were children. It was the gate of our imagination world. Some of us liked to make houses, some of us liked to create cars but all of us loved playing with it. We improved our imaginative power with Lego. Here's an advertisement of Lego. I believe that in this ad, the visual is really powerful. That's why they didn't need to use a body copy for the ad. The visual gives the message that Lego is more than what you see... I missed playing with Lego, didn't you?