Friday, July 11, 2008
Bestfit for IWC's new wrist watch!
Here's a great example of the usage of alternative channels in advertising from a wrist watch brand called IWC. I believe that these kind of applications are much more creative than the ones in traditional channels. On the other hand, if you think about the budget, you will see the advantage of using alternative channels in advertising. It is effective, creative and and best fit for a wrist watch. With this ad, all of the passingers can try IWC's watches on their wrists, right?