Who said that family cars cannot be sport at the same time? Seat shows that it can be. This is another good example for the effective visual usage in advertisement. A different visual than you can see everyday. It captures you at the first moment. Good job Seat!
Tuesday, August 12, 2008
Here's another nice example of the powerful visual usage in advertisements. Some people may find this visual wierd or kind of irritating but Subaru Impreza's ad has became more interesting with the visual. People call it "2.0 turbo motor road monster" and the visual supports it, isn't it?
Thursday, August 7, 2008
I put a poll out here asking which element do you look at first in an advertisement. Have you answered it yet? If not, please check it out. This one is a very good example for the ones who will choose "the visual" answer. Audi usually uses its logo in the ads effectively. That's why most of the people knows its logo while you ask them. Audi does it well!
Monday, August 4, 2008
Legambiente, one of the biggest non-profit organizations of Italy, works for enviromental issues. Here's an ad about one of their campaign about global warming. The visual is very stricking and the message is creative and effective. we better listen to them!
Tuesday, July 15, 2008
Virtually all of us played with Lego while we were children. It was the gate of our imagination world. Some of us liked to make houses, some of us liked to create cars but all of us loved playing with it. We improved our imaginative power with Lego. Here's an advertisement of Lego. I believe that in this ad, the visual is really powerful. That's why they didn't need to use a body copy for the ad. The visual gives the message that Lego is more than what you see... I missed playing with Lego, didn't you?
Saturday, July 12, 2008
Here’s an interesting situation: The ad above belongs to Volkswagen Polo and the slogan is “Small but tough”. It really is, isn’t it? Look how it protects all the policemen. Everything is OK so far. Now, what about the other one below? It is a Nissan ad which gives a message such as “The car is so important that we have to protect it!” You see, this is the creativity; creating an opportunity!
Do you think that a print ad have a lot to say? Can’t it be without body text and still effective and creative? Absolutely it can! The advertisement that you see above is one of the best examples of it. Rama, one of the well-known margarine brands, had made this ad without a body text, just with a picture and it still tells a lot. Don’t you think?
Friday, July 11, 2008
Competitive advertisement is not legal in every country but it is in the USA. Here's a good example which shows the competition between Burger King and Mc Donalds. Trying to cover his body with a trench coat, Mr. Mc Donalds prefers to go to Burger King. But sorry, we've got you Mr!
An advertisement example from a human resources consultancy company. The slogan of the ad is "Life is too short for the wrong job". Showing people inside of a vending machine, working really hard and looking unhappy is a way of reminding the importance of a good job. Look what happends, it gets the attention of the people because everybody cares about their jobs. So, why spend our time with the wrong job instead of finding the appropriate one?
Here's a great example of the usage of alternative channels in advertising from a wrist watch brand called IWC. I believe that these kind of applications are much more creative than the ones in traditional channels. On the other hand, if you think about the budget, you will see the advantage of using alternative channels in advertising. It is effective, creative and and best fit for a wrist watch. With this ad, all of the passingers can try IWC's watches on their wrists, right?
Thursday, July 10, 2008
What do you expect from a spider killer? To rescue you from all little spiders that surround you? To push them away from you? To show them the place of the house door?If you are using Raid, you can expect a bit more. Unfortunately, we are sorry for you Spider-Man...
Can you imagine a glass racket which is full of money in the middle of a downtown? And the money is still safe in that! That should be really wonderful. With 3M's products, it is not impossible or they say so. In this ad, 3M shows us the efficiency of the glass and it's a good and humorous way of emphasing it. Really, what a glass!
This is the ad of Mavi Jeans, Turkey's leading denim brand, when Mavi first enter the www world. Besides their high quality products, Mavi has known as a stylish brand in many countries including the USA. They are on the side of creating different and creative commercials. With this simple but effective ad, I believe that Mavi shows its creative point of view, doesn't it?